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Networking Etiquette

By Adrian Miller

It is generally agreed upon that networking can be a powerful and effective method to expanding your contact base and obtaining leads and referrals. But this high-touch, extremely personal activity requires extra attention to a few simple rules of "networking etiquette":

Think Out of the Box. Take the initiative and open doors and make introductions to people with whom you do not necessarily share a business affinity. Email and telephone calls in which you facilitate an introduction between two business people can often lead to meaningful discussions and future business.

The Power of Thank You. Take the time and show your appreciation by thanking anyone and everyone that has helped you to connect with a new person or firm. And keep the person that has done the referring "in the loop" so that they may share in your progress and success. Saying thank you is basic business courtesy.

It's All About Giving. Don't keep a balance sheet and EXPECT to receive a lead for every one that you give out. Drop the "expectation" and be patient. Those that give usually receive. It just might take awhile.

This article is reprinted from AMDM Sales & Prospecting Newsletter courtesy of sales and customer service expert Adrian Miller, owner of Adrian Miller Direct Marketing.