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Taking the Work out of Networking

According to About.com at least 60% of all jobs are found through networking. Yet, you are thinking you would rather spend the afternoon in the dentist’s chair then spend an hour with strangers.

Perhaps, you enjoy the social outlet that networking offers but wonder why you still haven’t had any interviews. Whether you are an extrovert or an introvert learning to finesse the art of networking can do wonders for your career.

However, the effectiveness of your efforts will depend on a variety of factors including personality, goals, and interests.

The most common mistake people make is in being poorly prepared to network with others. Prepare a 60 second elevator pitch that extols your strengths. Season it with 30-second sound bites to help others learn more about you. People will be more open to introducing you to others in their network if they understand what you do and the value you provide.

Keep realistic goals when networking with others. Perhaps you won't be offered a job at a networking event. However, if you have an interest in a specific company ask your contacts if they know anyone who works there. Even better, use the Internet and library to research the names and titles of the people you need to speak with. The more specific you can be with your network the better they will be able to help you.

The golden rule of networking is “as thou shall give, thou shall receive.” Ask your contacts how you can be of help to them. Share resources such as web sites, publications, or articles that are of interest to them. Facilitate introductions with those who can be of help to people in your network. Remember, what goes around, comes around.

Family members and friends who are familiar with your talents should be included in your network. A word of caution though, your inner circle may be well meaning and tell too much of your story and not enough about the value you offer. Coach them on what to say when speaking on your behalf.

Former employers, clients and coworkers are great to network with because they know first hand what you can do. However, remember they are not obligated to find you a job.

Professional organizations such as Chambers of Commerce, ExecuNet, PMI, MENG, TENG and FENG provide access to others in your profession. Colleagues can provide a wealth of information if you ask the right questions. Ask them to share what is and isn't working for them.

I've met several job seekers through email lists and job sites such as Company of Friends, Ryze, and Linkedin. The successful ones have used this method to gain information about both the job search and targeted employers. Visibility is key for anyone in a job search. Asking good questions and sharing ideas will help you accomplish this.

Networking events can be helpful. I remember my first luncheon with Networking for Professionals. Not only did I meet four people who I later did business with and / or helped advance their career but was the food great too. Here is what happened as a result of that lunch.

• I met a graphic designer who was instrumental in helping my husband land a project management contract.
• I was introduced to a recent law graduate whose résumé I later wrote. Afterwards, I introduced him to my attorney who hired him on a part time basis to assist with legal research.
• As a result of our discussion I met a fellow coach who joined Career Master Institute, a professional organization that I am actively involved with. This woman has since become a trusted colleague and friend whom I see regularly at meetings and conventions.
• Formed a mutually beneficial relationship with an entrepreneur whose business I helped promote to another networking group that I belong to.

A good follow up can be instrumental in getting your contact(s) to take the next step in assisting you. It is always appropriate to send either a hand written note or email expressing your appreciation for their assistance.

Now that you know the rules, get out and start shaking some hands.